In brief
The Correctional Services Department of Hong Kong released an AI‑generated video to mark the International Day Against Drug Abuse and Illicit Trafficking. The clip aimed to discourage drug use but was criticised for portraying drugs as attractive. The backlash included accusations that the video commercialises substances to a young audience. Authorities claim the content intended to serve a public‑health message.
AI‑Generated Anti‑Drug Video Sparks Backlash in Hong Kong
The Correctional Services Department launched the clip on 26 June to mark the International Day Against Drug Abuse and Illicit Trafficking. It was created with artificial intelligence to showcase various substances in a stylised way that some viewers found visually appealing.
Critics argue that the video may inadvertently glamour drugs to audiences, especially teenagers, and that it contradicts the intended message of deterrence. Online comments frequently animated that the clip resembles a viral advertisement for illicit items.
BBC’s Chinese service reporter Martin Yip outlines the sequence of events behind the controversy. He details how local officials first released the material, how it spread on social media, and the subsequent calls for a review of its content.
The department remains committed to public education on drug risks, yet acknowledges the criticism and will examine the visual approach for future campaigns.
