Every morning, 28‑year‑old Simon from Miami starts his day in a sauna with an ice pack strapped to his groin. He says the ice protects his testicles from excessive heat and preserves a high sperm count.

He also claims that sweating in the sauna helps “sweep out toxins” that could impair sperm function, and he therefore pairs heat with cold to “balance” the effect.

While there is some truth that high temperatures and environmental pollutants can damage sperm, the degree to which everyday habits alter fertility points to less dramatic change than the internet suggests. The real impact of routine sauna use is still debated and research on ice pack protocols is largely anecdotal.

The trend intensified in 2023 when #malefertility and #semenanalysis began trending on TikTok and Instagram, amassing millions of views per post. Men followed instructions from influencers who claimed to boost sperm via unconventional protocols.

Simon in a sauna wearing a pouch
Simon, 28, follows a untested protocol to protect sperm.

Influencer Bryan Johnson, once a Silicon Valley billionaire, touted on his Blueprint platform a variety of sauna and ice‑pack routines to increase testosterone and sperm count, claiming that five lab tests over three months showed four times the average sperm count. Johnson’s content reaches over six million followers, many of whom buy supplements from his website.

Other bio‑hackers, such as Lucas, promote red‑light therapy, special “stacks” of supplements, and even donating blood to remove microplastics. The science backing these claims is scant, and medical experts warn that indiscriminate use of hormones and “fertility stacks” can have serious side effects, including blood clots and hormonal imbalance.

Reproductive endocrinologist Prof. Channa Jayasena cautions that men should consult professionals before taking any medication or supplements. “There are reversible lifestyle factors—smoking cessation, healthy diet, exercise—that can genuinely improve fertility. Misguided self‑treatment can be harmful,” he says.

The surge in fertility advocacy online has created a vacuum where misinformation flourishes. While some men are genuinely concerned about mounting sperm counts and rising birth rates, the evidence does not support the potency of sauna‑ice protocols, and users may be putting themselves at risk.

If you’re worried about fertility, start with evidence‑based measures and seek a certified fertility specialist’s guidance rather than following viral hacks.